The task of social media can be daunting, and trying to figure out which channel is best for your business can be a job in itself. Should you open an Instagram Account, or Facebook, Twitter, WhatsApp, Pinterest, or LinkedIn to only Name a few…
Then once you choose your favorites Social Channels to begin to market your business, what type of content should you be posting, and how much, and how often and at what times does your Social Media Marketing have the greatest impact on your marketing efforts?
So yes, having Social Media is the first step, but then developing your brand on social media to maximize its impact is the job of a professional team. (hint, we may be able to help, so stay tuned till the end)
You need to worry about how all your Social Media Channels are connected and making sure that they are all complimenting each other and contributing to each other “Link Juice.” Even though some of the most significant Social Media Applications do not “talk” to each other, a correctly linked Social Media Strategy for making more sales will feed each Social Media Application with the highest authority, giving you BRAND POWER…
Social Media Marketing is Hard, and we know there is always someone within the business who “knows” how to post to Facebook or Instagram, and report back to you how many “likes” or “follows” or “comments” you get on your posts, but that is merely information.
A properly designed Social Media Marketing plan will first and foremost create a centralized strategy around your website or landing page offer.
First, create a strong web presence through your website; this is the hub of the Social Media Marketing wheel and ALL your Social Media Channels need to be connected to it. Then begin adding Social Channels 1 by 1 and making sure your links all carry the same homepage and telephone number, and email address. Google loves this and will reward you highly for structuring your channels this way. This creates a consistent NAP for Google and helps you get into the converted “Google 3-Pack,” the key to free local advertising from Google.
Second, it is time to now post your content regularly, consistently and respond back to any comments or likes or shares of any of your posts. Keeping on top of your communication channel is absolutely necessary, and to get the credit your business deserves from Social Media Marketing, you must show the “Algorithms.” that you are really interested in building your brand.
Fantastic, we love helping companies spread their word on Social Media, let us start by saying this…
Social Media is FUN, Social Media Marketing, done properly is NOT (or not so much…) That’s why we are here. Let us take care of all the “TECHIE” details in the background to make sure you are maximizing your opportunities for every single client and sale.
Take your Customer Experience and Sales to a Whole New Level
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Whether you need a refresh or a whole new site, and everything in between
Automate your website, faq or sales process with a well designed chatbot
Deliver your Special, Offer or Giveaway right to your customers phone
Harness the power of the Google Maps 3-Pack and local search
We design digital strategies for maximum sales impact – through automated lead generation, social media management, and reputation & brand marketing.
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