Company history
Since 2018. Every year, in order.
Every business claims longevity. Most of that is unsupported — a line in an About page nobody checks. This page is the opposite: the specific, dated, year-by-year record of what BotLogix actually built, starting with a chatbot agency in 2018 and ending with six live products today.
Quick Answer
How long has BotLogix been in business?
BotLogix was founded in Burlington, Ontario in 2018 by Steffen deGraaf, originally as a chatbot marketing agency. The company has operated continuously since — through a digital-marketing agency phase, a training and education product line, and since 2022, a shift into building and running its own live software products alongside client work.
- →Founded 2018 in Burlington, Ontario
- →Started as a chatbot agency for local restaurants, real estate, and trades
- →Ran a full-service digital automation practice through 2019–2021
- →Shifted to a product studio model starting 2022
- →Six products in active status today — see the full record at /proof
The record
Eight years, no gaps.
Founded in Burlington, Ontario
Steffen launches BotLogix as a chatbot agency. First clients in Halton-region restaurants, real estate offices, and trades businesses losing customers to voicemail and slow response times.
Full-service chatbot marketing agency
Expands past chatbots into a broader automation practice: Facebook Messenger marketing, Instagram DM automation, SMS text marketing, Google My Business marketing, and conversion-focused landing pages. Built for restaurants, salons and barbershops, dental offices, and real estate teams — including automated review generation, which was still a novel idea for small business in 2019.
COVID pivot, then multi-channel automation
When in-person business shut down overnight, BotLogix published practical guidance to help small businesses adapt fast. Once the dust settled, the work expanded into voice AI for home services and professional partnerships across Canada and the US. Lead automation becomes a core specialty.
Teaching the playbook
Runs an Instagram Automation Masterclass in partnership with MobileMonkey, plus a Friday Afternoon Training series and a Launch by Lunch bootcamp — training other businesses and agencies to run the same automation systems BotLogix was building for clients.
AEC Benefits goes live
First full-stack product launches. A 24/7 lead capture, CRM, and content platform for Ontario's only construction-focused group benefits broker. See AEC Benefits →
BoxBuddy lands on the App Store
iOS + web moving app. v3.0.0 ships with 5 containerized services, RevenueCat-synced subscriptions, 51+ SEO posts, and a 10-tab admin dashboard. See BoxBuddy →
Huddle MVP + TalkAbout
Huddle ships Phases 1–4 for business networking groups. TalkAbout begins as a privacy-first local-LLM desktop app — no cloud, no leaks.
BenefitShield V3
AI document processing engine for benefits brokers. Two-pass LLM extraction with confidence scoring. 28/28 jobs successful in benchmark.
Not just a claim
Where else this history lives.
The dates above are not marketing copy — they are the actual company record, matched to what shipped in each period. That same record is documented publicly across the accounts BotLogix has run since the years shown:
Authority map
Verify the record with the evidence
Cross-check this history against the founder story, the live product archive, and case studies with measured outcomes.
Proof of work since 2018
Historical artifacts, operating facts, product milestones, and the BotLogix build archive.
ExploreWork and case studies
Production products, measured outcomes, implementation records, and practical examples.
ExploreEight years of AI lessons
What early chatbots, live software, and modern AI agents taught us about deployment.
ExploreBurlington technology company
Local AI consulting, web application development, and on-site delivery across Halton.
Explore30-minute strategy session
For real businesses with real problems.
Not for tire kickers. Not for tech tourists looking for a demo. For business owners who already know something in their operation is broken — and want to know if AI can fix it.
This isn't about replacing people.It's about killing the bad business processes your team hates as much as you do — the manual work, the missed calls, the after-hours admin.
Strategy sessions are free. Strategy Days are $1,000, capped at 4 people per session. Larger teams or multi-location workshops by special arrangement — ask when you book.
Your session is with
Steffen deGraaf
Founder, BotLogix · Burlington, ON